Sua Lee — Portfolio

Making space feel more human.

Designing end-to-end brand experiences — from campaign to launch moment.

Featured work
ISOI 2025 welcome
2025 · Event design · Brand · Campaign

ISOI Dental Symposium

Strategic event design that elevated global recognition.

For the ISOI dental symposium, hosted by TruAbutment in La Jolla, I led the design of all digital and print assets — supporting an event that generated $80K in sales and elevated the company's international recognition in dentistry.

$80K sales drivenRead case study →
TruSuite Launcher promo banner
2026 · UX/UI · Desktop · Product design

TruSuite Launcher

End-to-end product design for a dental-tech software launcher.

Product design for TruAbutment's software suite launcher — end-to-end UX from flows to visual system. Shipped in July 2026 and now live in customers' hands.

Shipped July 2026Read case study →
TruAbutment campaign design — T-Marker
2025–2026 · Social · Campaign · Brand

TruAbutment Brand Campaigns

A cohesive campaign system across a dental-tech brand.

Campaign design across the dental-tech brand — storefront banners, social, email, and YouTube — dozens of pieces, all held together as one system.

9.5K+ followersRead case study →
TruAbutment Dental Academy redesign
2025 · Web design · Responsive

TruAbutment Dental Academy

A full responsive revamp of the TADA learning platform.

A full revamp of TADA — a platform for hands-on education in digital implant dentistry. I led the redesign with a cohesive design system, a reworked sitemap, and on-demand courses built directly into the platform. Desktop-first and fully responsive.

Responsive siteView live ↗Case study coming soon
About

I'm Sua Lee, a product & brand designer who turns ideas into events, campaigns, and products people can actually feel. Five years across UX, brand, and campaign work — most recently in dental-tech.

5+Years in design
$80KSales driven
2ndPlace · UX Hackathon, Irvine Tech Week
JudgeUX Hackathon · UC Riverside, DesignVerse ’25
Capabilities

From brand to build.

Brand & Campaign

IdentityCampaign MotionTrade-show & print

Product & UX

User researchFlows WireframingPrototypingIA

Interfaces & Systems

UI designDesign systems ComponentsAccessibility
Kind words
In their words

Nice things people
have said—

Her portfolio is among the best I’ve seen in my years as a design educator. She seamlessly merges aesthetics with functionality to create user-centric designs that exceed expectations.
Robert LaCosse Robert LaCosseSenior UX Researcher · Milwaukee Tool
Sua’s impact on our platform can’t be overstated — she laid the groundwork for many of our key features with a rare blend of creativity, technical expertise, and strategic vision.
Compton Oliver Compton OliverCEO · immer
A brilliant professional and human being. Even while delivering high-standard results, she stays humble — her problem-solving, creativity, and empathy are astonishing.
Danielle Lázaro Danielle LázaroSenior UX Designer · ExxonMobil
An incredibly talented UX designer. She consistently delivers outstanding results, with excellent communication and a strong sense of accountability.
Audrey Lim Audrey LimCo-designer · immer
A meticulous approach and a solid grasp of UX principles. Her enthusiasm and proactive attitude showed up in every project our team took on.
Teresa Cheng Teresa ChengCo-designer · immer
A pleasure to work with. I was floored by the quality and speed of her work — always on-brand, with a positive attitude and strong work ethic.
Clover Vu Clover VuAssociate Brand & Product Manager · Glidewell Dental